Forbes Burton  →  Business Advisory Services  →  Sales Strategy Consulting

Sales Strategy Consulting

Key Contact

Ben Westoby

Ben Westoby

[email protected]

Sales strategy and tactics can seriously affect a company's growth and performance. Our sales strategy specialists will work closely with you to identify the main issues and provide solutions aimed at creating an immediate and positive impact to your bottom line...

Graham Irons

Really good service and I’m extremely glad I chose to work with them. Regular updates on the how the case is progressing. Calls always returned if they’re busy and every interaction is friendly, professional and informative.

Our professional approach

Forbes Burton offers expert advice and assistance to businesses looking to enhance their sales performance. By streamlining the sales process and providing effective tools, we ensure that a business everything they need to succeed.

To boost sales, aligning sales and marketing processes with the customer strategy and go-to-market model is essential. This results in a more efficient sales cycle and helps to achieve optimal sales results.

Additionally, sales enablers, such as performance metrics, compensation structures, training programmes, and software systems, play a vital role in supporting the sales team.

Sales & Marketing People Talking Outside

Bespoke service for you

Whether a business has gone from thriving to surviving an imminent crisis, or is just looking to ‘fix the roof while the sun is shining’, we can help you to:

  • Reduce balance sheet stress,
  • Generate cash and reduce costs,
  • Increase profitability,
  • Refinance and find the best source of capital to support business objectives; and
  • Reduce long-term liability costs.

Whatever the solution, we pre-empt and manage road blocks until the job is done.

Our services are tailored to the needs of the individual business, and include:

  • Restructuring any debts the business has,
  • Negotiating with your creditors to secure better payment terms,
  • Stabilising your cash flow,
  • Making sure you have contingency plans in place,
  • Planning your marketing strategy; and
  • Planning the best way to exit your business.

The crucial factor is to get in touch as early as possible so we can work with you and start getting rid of the stress.

Sales & Marketing Strategy

Forbes Burton guides business owners in developing the right infrastructure to identify and resolve any issues hindering sales productivity. We also work with them to ensure that incentives are aligned and that the sales team has the necessary resources to thrive.

If you’re looking to drive sales growth and maximise effectiveness, Forbes Burton is the perfect partner to support your business. Our expertise and support will help you establish a solid foundation and drive sales success.

As the business landscape evolves, companies face mounting pressure to become more agile, efficient, and resourceful. With the rise of M&A activity and solutions sales, cross-selling and upselling have become essential for driving growth. However, many companies are still struggling to bring back key resources that were lost during the recession.

To make matters worse, customers now demand tailored solutions that meet their specific needs and provide greater support and responsiveness. Simply selling great products and services is no longer enough. Companies must now offer value-added solutions that align with their customer’s needs and deliver measurable outcomes.

To succeed in this dynamic environment, businesses must adapt quickly and efficiently. They need to be able to identify new opportunities, modify their offerings to meet customer needs, and deliver value-added solutions that drive results. This requires a keen understanding of the market and the ability to build strong relationships with customers and partners.

In today’s rapidly changing business environment, a “one size fits all” sales process is simply not enough to capture new customers or increase wallet share with existing ones. To succeed, companies must look closer at their sales processes and supporting enablers to increase productivity and generate a better return on investment from their sales resources.

At the end of the day, companies that can deliver instant solutions and drive measurable outcomes will be the ones that succeed in the long run. With the right resources, strategy, and mindset, any business can thrive in this ever-changing landscape.

 

How can we help?

Our Sales and Marketing framework is centred on effectiveness. It aims to enhance commercial processes and their vital facilitators to attain better outcomes.

To provide robust sales and marketing support, the primary stage is to evaluate crucial processes. We must refine sales enablers to ensure the sales team receives the best support possible. This includes enhancing the team’s compensation scheme, monitoring key performance indicators to measure success, providing efficient systems and tools to manage customer relations, and offering HR support for recruitment, hiring, and continuous training.

We strive to deliver quick victories while simultaneously empowering our clients to develop their sales and marketing capabilities for the long term. Through our experience, we have discovered that working closely with clients on these issues usually leads to incremental revenue growth of 5-10%, requiring little or no additional capital investment.

 

What do you get?

  • Increased return on investment from marketing expenditure.
  • Greater adaptability to changes in strategy.
  • Enhanced customer loyalty and higher retention rates.
  • Enhanced credibility within your industry.

 

How to get started

Get in touch online

Use our online form to arrange a free, no-obligation meeting to discuss what the best option is for you.

Book a free consultation →

 

Call us for free advice

Start by getting in touch with our team of business advisers for a free initial consultation on 0800 975 0380. We can help you understand if what the options are and which would be the best one for you. We’re dedicated to giving you the best advice for your unique position.

How we work

With over 60 years worth of experience, our team are well placed to deal with the most complex of business issues. Understanding the landscape is critical. We have a wide range of tools at our disposal to effectively assist you and your business. Let us help you deal with any urgent and difficult situations your company is now facing.

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Step 1

You discover our services

Take a look through our free resources, case studies, and reviews from our clients. You can then decide whether you would like us to handle your problems with one of our range of solutions.

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Step 2

You get in touch with us

We do not charge for any initial discussions or meetings. Call us on 0800 975 0380 or email us on [email protected] safe in the knowledge that your conversation will be completely free of charge and no-obligation. We only charge once we have been instructed by you.

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Step 3

Talk with our advisers

A key part of our work ethic is confidentiality. We will discuss your options with complete confidentiality while we provide you with the correct advice. We absolutely will not discuss or pass on your details to any other parties without your express consent.

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Step 4

Understand your options

We'll discuss the various options available to you, again this is free of charge. You can then decide if you want us to help you. All of our fees are clearly documented and therefore you don’t need to worry about any hidden costs. Forbes Burton is recognised for our clear, honest, and professional advice.

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Step 5

We prepare the solution

If you decide to let us help you and your business we start work straight away, taking the stress and hassle away from you and giving you peace of mind. We'll let you know what is happening at all stages so you know everything is being taken care of.

Team business meeting

Kareena Prescott-Carr, Eden HR Legal Limited

"Lauren Jones my Case Adviser was fantastic, she was personable, knowledgeable and informative. She helped to alleviate the stress that comes with dealing with these types of matters. I would definitely recommend Forbes Burton to others."

Contact our experts today

Get Free Confidential Advice
Call us today on FREEPHONE

0800 975 0380

Rick Smith

Rick Smith
Managing Director & Senior Consultant

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Ben Westoby

Ben Westoby
Senior Client Manager & Consultant

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Chris Leadley

Chris Leadley
Marketing Manager & Consultant

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Emma Blyth

Emma Blyth
Senior Client Manager & Consultant

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